In Digital Marketing there are several strategies that can be adopted with the basic purpose of advertising: reaching customers and making sales.
In fact, the isolated use of each of these tools does not produce effects as positive as the union of several strategies, such as aligning the sending of email marketing, content production. and boosting on social networks, for example.
However, among all the tactics available in Digital Marketing, one of the most powerful - for many experts on the subject! - it's still email marketing.
If used with intelligence, not practicing under any circumstances the sending of spam, e-mail marketing can help a lot of companies to grow.
There are, on the market, several options for sending email marketing tools, many paid and many free.
For small or medium-sized businesses, sometimes a free one is enough.
The use of email marketing has the potential to maintain an open communication channel between the client and the company, strengthening this relationship and promoting greater interaction between them.
What is Email marketing?
Email marketing is the use of email in digital marketing campaigns, with the aim of creating and maintaining customer relationships, generating more sales results, and improving retention.
Unlike spam, an email marketing strategy aims to reach those interested in the information, service, or product you want to offer. This way, you can send messages according to each person's stage in the sales funnel.
However, one feature of the practice of email marketing is that campaigns usually offer a choice of receiving cancellation, which clearly demonstrates respect for your audience. This procedure can be linked, for example, to an opinion poll, where it is possible to assess what is right or wrong in the way campaigns are conducted.
By the end of 2024, the number of email users is expected to exceed 4.4 billion, according to a survey carried out by the company Radicati. According to this study, the number of emails sent can exceed 361 billion.
Knowing these numbers, it is inevitable to think about the importance that email marketing can have, both to generate and to retain leads. Before going to the shipping tips, it is necessary to talk about some information.
Therefore, in this article, we will cover everything that is essential to do email marketing, in order to obtain the best possible result.
Why Do Email Marketing?
With a forecast of 310 million users by 2021, email is certainly a way to directly reach thousands of potential customers, in fact, at a relatively low cost compared to advertising on websites, ads, banners, or sponsored ads on social networks.
From a good email marketing campaign, you can get the full attention of the lead or prospect. As soon as the message is opened, it occupies a good part of the device's screen and can be perfectly adapted to the Smartphone, tablet, or notebook. Pop-up ads, floating forms, or other internet advertisements often get in the way of what a potential customer is looking for: content.
How to Choose the Right Email Marketing Tool?
By following these tips and understanding the importance of good practices in content creation, periodically monitoring the reputation of the domain used as the sender, and performing frequent maintenance in the contact base, hence you will have a great result in s your digital marketing strategy using Email Marketing.
Email marketing is one of the actions that generate more leads and sales in today's digital market. In other words: with one of the highest returns on investment, this is a channel that can help you achieve even more results when promoting your products and services.
However, you may be wondering how to choose the right email marketing tool for your business.
First of all, prioritize platforms that have the essential resources to qualify your lead capture, generate new sales, and keep your relationship with the public up to date. Features such as landing page templates and responsive email pieces, automation flows, and integration with other communication channels (such as website and social media) can help.
As well as it is important that the email marketing platform presents resources that help you to qualify your communication, it must also have detailed reports of each action. In this way, it is easy to understand which types of communication are most effective with the audience that follows your brand.
In addition to reports, a good email platform should help you know the best way to structure your pieces from testing. With the A/B test, for example, it is possible to create different versions of emails, alternating information such as subject, preheader, or structure of the content of the piece, sending the different versions to a small portion of the audience and identifying which of them has the greatest engagement.
Finally, a very important factor that can help you decide which platform is right for your communication: the trial period. By having a specific period to try out the email platform, identifying its main features, and especially if all of them can be used without major difficulties, it becomes easier to understand whether or not the investment is worth it.
Free Email Marketing Tools
Businesses have long realized the value of email marketing, so most software to use is either paid for or only allows free trial versions.
However, there are also good options for free tools that fulfill the main role of email marketing very well.
The problem with some of them is the issue of spam. Whatever your choice, always pay attention to this issue, so that your messages never reach your customers in this format.
There is nothing more harmful to an email marketing strategy than sending spam, which can result in a low conversion rate and tarnish the company's image with customers, who will certainly unsubscribe from the email list for no more receive unwanted messages.
Every potential customer who unsubscribes from your list is a potential loss, so only send messages with really relevant content, whatever your industry.
Among the best free tools for sending email marketing-
1. Mailchimp
MailChimp is the most famous free email marketing platform on the market, which allows you to send up to 12,000 messages per month to 2,000 contacts.
One of its advantages is that it is very complete for those who already have some experience with email marketing and has more advanced functions than other free platforms.
MailChimp allows integrations with other platforms, which is a great advantage for those who have e-commerce, for example, as it allows a more complete and accurate data analysis.
Integration is allowed with Shopify, Magento, Woo Commerce, and even with Google Analytics.
It is also possible to use the paid version of the platform, which allows functions such as automation and product recommendation, among others.
Paid versions start at $10 a month, and already offer automation, product recommendation, and more.
2. Benchmark Email
Benchmark Email allows you to send up to 14000 free emails to up to 2000 contacts per month.
In the free version, the user is entitled to fully customizable professional templates, automatic responses, submission reports and database segmentation, tools for creating forms and polls for insertion on the website and in the email, A/B tests, and integration with over 300 apps and plugins.
3. Sendinblue
Large companies such as Michelin, BMW, and Asics use the Sendinblue tool.
The platform allows you to send up to 9000 free emails per month, with no limit on contacts per account!
Among the features: advanced database management, email marketing personalization, email templates library, auto-response, creation of custom forms, reports, and integrations with APIs and plugins such as WordPress, Magento, and Prestashop, in addition to assistance by email.
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